✨ v2 Strategic Redesign • Now accepting briefs for Q3/Q4
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AD-E-AAZAM
Commercial Films • Mumbai
COMMERCIAL ADVERTISING • MUMBAI

Big-brand advertising.
Without the agency layers.

TVCs, brand films and digital campaigns — from concept to final delivery, led directly by experienced commercial directors.

Send Your Brief View Our Work
Prefer WhatsApp? Chat with directors directly
600+ commercial productions associated with our creative leadership • 18+ years directing TVCs • Bank of Baroda • RuPay • TATA Mutual Fund • LIC • Motilal Oswal
Director Ashish Asthana on set
ARRI / RED Production Rig ON SET
Direct Creative Direction
Ashish Asthana • Shailendra Tiwari

Trusted By Major National Financial Institutions & Tier-1 Brands

Bank of Baroda
TATA Mutual Fund
RuPay BoB Card
Motilal Oswal AMC
LIC Housing Finance
JioCinema / Hotstar
History Channel
Bank of Baroda
TATA Mutual Fund
RuPay BoB Card
THE PRODUCTION PARTNER BETWEEN YOUR BRIEF AND THE SCREEN

Big-Brand Quality. Without Agency Overheads.

No unnecessary layers. No account-management maze. Your campaign goes directly to experienced creative and production leadership.

No account-management maze

Your brief goes directly to the people shaping the film — writer, director, and creative lead. Zero message loss across account layers.

Big capability. Small speed.

Scale seamlessly from a rapid 7-day social ad campaign to a multi-city national TVC without switching production partners.

Proven with Tier-1 Brands

Trusted by national institutions like Bank of Baroda, TATA Mutual Fund, RuPay, and LIC to deliver broadcast-ready, compliant campaigns.

Every rupee on the screen

Transparent budgeting where maximum value goes directly into casting, optics, lighting, locations, and color grade — not agency overheads.

PROVEN CASE STUDIES

Featured Commercial Campaigns

A look at how we translate commercial briefs into high-impact, national broadcast campaigns.

Bank of Baroda Education Loan Commercial
TVC • NATIONAL CAMPAIGN
Bank of Baroda

Pradhan Mantri Vidyalaxmi Yojana

The Brief: Create an emotionally resonant TVC around national education financing for aspirational Indian families.
Our Role: Concept → Script → Direction → Multi-Rig Shoot → DaVinci Grade
Outcomes: Prime-time broadcast • Pan-India multi-lingual release • 16:9 + 9:16 cuts
RuPay BoB Card Commercial
COMMERCIAL • PRIME-TIME TV
RuPay & BoB Card

#AurKyaChahiye Commercial

The Brief: Position RuPay contactless card as the seamless everyday payment partner for modern consumers.
Our Role: Creative Concept → Casting → Direction → Post Master
Outcomes: High-frequency broadcast • Fast-paced visual rhythm • Multi-platform cutdowns
Motilal Oswal Children's Day Film
BRAND FILM • EMOTIONAL STORY
Motilal Oswal AMC

Children's Day Special Film

The Brief: Drive emotional awareness around disciplined financial planning and a child's future aspirations.
Our Role: Script & Dialogue → Child Actor Direction → Sound Design
Outcomes: High digital retention • Cross-channel distribution • Exceptional brand recall
Looking for our full 600+ TVC archive?
Explore additional banking commercials, festive films, and showreels.
YouTube Archive Vimeo Showreel
WHO WE SERVE

Built for Teams That Need Film, Not Agency Theatre.

We partner directly with brand leaders, creative agencies, and founders who demand direct directorial execution.

Marketing Teams

For brand heads launching national campaigns who need dependable broadcast turnaround without bloated timelines.

Creative Agencies

White-label production support with senior director and DOP leadership executing your treatments flawlessly.

Founders & Startups

High-quality brand storytelling and launch films without paying for a 50-person agency structure.

Enterprise Brands

National TVCs, compliance-ready banking communication, and multi-language regional rollouts.

SIGNATURE WORKFLOW

From Brief to Final Film in 12 Days.

A disciplined, direct 6-stage turnkey pipeline with zero creative dilution.

01 Brief

Alignment

Core business objective & hook alignment.

02 Concept

Scriptwriting

Script treatment & storyboard deck.

03 Pre-Pro

Casting & Recce

Location scouting & talent auditions.

04 Shoot

Production

ARRI/RED cinema rigs & master lighting.

05 Post

Edit & Grade

DaVinci Resolve color, music & VO.

06 Master

Broadcast

Multi-format TVC & 9:16 reels delivery.

⚡ Need it faster? Digital-first social campaigns can go live in as little as 7 days.
PRODUCTION PACKAGES

Scalable Production Packages

Transparent scope with zero agency markups — customized to your campaign scale.

PERFORMANCE • DIGITAL-FIRST

Digital & Social Ads

Best for: Performance & growth marketing teams launching social ads
Typical timeline: 7–10 Days
Deliverables: 16:9 Hero Cut + 9:16 Vertical Reels + 15s/6s Cutdowns
Production scale: Lean, high-speed cinema crew
Get Digital Campaign Estimate →
MOST REQUESTED
NATIONAL SCALE • PRIME-TIME

National Broadcast TVC

Best for: National brands requiring prime-time broadcast reach
Typical timeline: 12–15 Days
Deliverables: Broadcast Master + Regional Dubs + Vertical Cuts + Stills
Production scale: Full ARRI/RED multi-camera rig & senior DOP crew
Get National TVC Estimate →
NARRATIVE • STORY-DRIVEN

Brand Films & Narratives

Best for: Founder journeys, corporate milestones & festive campaigns
Typical timeline: 12–18 Days
Deliverables: Cinematic Hero Film + Original Music Score + Multi-location Recce
Production scale: Multi-location boutique narrative unit
Get Brand Film Estimate →
60-SECOND SCOPE ESTIMATOR

Not sure what your production will cost?

Build your campaign scope in 60 seconds to receive an indicative direction and direct brief.

Configured Campaign Scope:
Digital & Social Ad • 2 Deliverables Selected
CLIENT EXPERIENCES

What Brand Leaders Say About Working With Us

Feedback from marketing heads and creative leads who partner directly with our directorial team.

“The team understood our banking brief in the first 30 minutes and delivered the national TVC within an extremely tight timeline without cutting a single corner on production quality.”

Marketing Head
National Banking & Financial Services

“Working directly with Ashish and Shailendra eliminated the typical 2-week agency back-and-forth. The film went on air in record time and drove exceptional brand recall.”

Brand Director
Asset Management AMC

“Superb on-set execution, top-tier cinematography, and flawless color grading. They are our go-to production partners for fast-turnaround broadcast films.”

Creative Partner
National Advertising Network
CORE DIRECTORIAL LEADS

Meet the Minds Behind the Camera

Decades of commercial directing and narrative storytelling experience leading every campaign.

Ashish Asthana
Ad Maker • Creative Producer • Scriptwriter

Ashish Asthana

“I believe the best commercial starts with a sharp human insight — not an inflated production budget.”

Co-produced Krispy Rishtey (JioCinema / Disney+ Hotstar) and Creative Producer for thriller Tia. Associated with 600+ ad film productions across India.

IMDb Instagram +91 9990923525
Shailendra Tiwari
Commercial Director • Screenwriter

Shailendra Tiwari

“My focus is making brand communication feel like cinema, not advertising.”

18+ years directing major TVCs for Bank of Baroda, TATA Mutual Fund, RuPay, Motilal Oswal & LIC. Screenwriter for SP Chauhan and writer for History Channel.

Vimeo IMDb +91 9819373210

Directorial Collaborators & Cinematographers

Edwin Quadros
Edwin Quadros
Digital Ad Director
Jagat Bhushan Singh
Jagat Bhushan
Narrative Screenwriter
Varun Sud (DOP)
Varun Sud (DOP)
Commercial Framing
Anik R. Verma (DOP)
Anik Verma (DOP)
Digital Cinema Rigs
PROOF OF CAPABILITY

See How the Work Gets Made.

Live commercial film sets, cinema monitors, and director-actor blocking on location.

Director Monitor on Set
Director Monitor Feed
Production Crane Rig
Heavy Crane Rig
Studio Lighting Setup
Master Lighting Rig
Outdoor Courtyard Shoot
Outdoor Diffusion
Location Shoot
Location Direction
ARRI Alexa Feed
ARRI Alexa Setup
Gimbal Operator
Gimbal Tracking
Studio Commercial Scene
Studio Set Build
DIRECT ACCESS TO DIRECTORS

Have a campaign in mind? Let's talk.

Share whatever you have — a rough idea, brand brief, reference film, or just a deadline. We'll take it from there.

Ashish Asthana
Ad Maker • Creative Lead
+91 9990923525
Shailendra Tiwari
Commercial Director
+91 9819373210
Studio HQ: Mumbai, Maharashtra, India

Send Your Brief

Takes 60 seconds. Direct dispatch to our directors.

What happens next?

01 — We review your brief
Our creative team reviews your requirements, references, and deadline.
02 — We discuss the idea
A director/creative lead gets on a direct call with you.
03 — You receive direction & estimate
We align on concept treatment, production scope, and transparent budget.
04 — We go into production
Seamless 12-day turnkey execution from camera roll to final delivery.
View Work Send Your Brief