IMAGINATIC
Turnkey Execution
Proven Scale
Boutique Agility
Ashish Asthana
10+ Years of Narrative & Commercial Storytelling
Role
Ad Maker, Creative Producer, Scriptwriter
Profile
Ashish brings over a decade of rich experience spanning theatre, acting, film writing, and creative direction. His notable projects include co-producing Krispy Rishtey for JioCinema/Disney+ Hotstar and serving as Creative Producer for the upcoming thriller Tia (starring Darshan Kumar). He has also been associated with over 600 ad film productions, showcasing his versatility and deep understanding of commercial storytelling.
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Jagat Bhushan Singh
20+ Years of Storytelling
Role
Writer / Director / Business Head
Driving overall creative strategy, brand alignment, media execution, production scale, and client-business synergy across ad film commercial projects.
- Strategic Leadership: Bridging creative ideation with business goals, budget optimization, and brand positioning.
- Project & Client Management: Overseeing client pitching, stakeholder communication, and agency relationships.
- Creative Supervision: Ensuring overall visual consistency, production quality, and execution perfection across all ad commercial campaigns.
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BRANDS WE HAVE WORKED FOR
From national public sector banking powerhouses to major FMCG, spices, and apparel brands across India.
Why Brands Partner With Us
Premium Quality. High ROI. Total Efficiency.
Direct Access to Top Talent
Proven Brand Track Record
Flexible Scale
Transparent Budgeting
Ad Film Portfolio Showcase
National Banking & Financial Campaigns
Proven Track Record for National Brands
Bank of Baroda
Pradhan Mantri Vidyalaxmi Yojana (2025)
Written by: Ashish Asthana
Directed by: Shailendra Tiwari
RuPay BoB Card
#AurKyaChahiye (Commercial 2024)
Written by: Ashish Asthana
Directed by: Shailendra Tiwari
Motilal Oswal AMC
Children's Day Film (2024)
Written by: Ashish Asthana
Directed by: Shailendra Tiwari
Bank of Baroda
'Ek Khaas Dost' (2024)
Written by: Ashish Asthana
Directed by: Shailendra Tiwari
Direct Reel Links & Commercial Archives
Bank of Baroda (Education Loan 2025)
Directed by Shailendra / Written by Ashish
Watch Reel ▶
RuPay BoB Card (Commercial 2024)
Directed by Shailendra Tiwari
Watch Reel ▶
Motilal Oswal (Children's Day Film)
Directed by Shailendra Tiwari
Watch Reel ▶
Bank of Baroda 'Ek Khaas Dost' (2024)
Creative Direction by Shailendra Tiwari
Watch Reel ▶
LIC Housing Finance (Diwali Film 2024)
Written by Shailendra Tiwari
Watch Reel ▶
Mujhe Yaad Hai (Music Video 2019)
Directed by Shailendra Tiwari
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Batohi (Independent Film 2020)
Directed by Shailendra Tiwari
Watch Reel ▶
How We Turn Brand Briefs Into High-Converting Ad Films
Direct Creative Leadership From Concept to Final Cut
Ashish Asthana's unique creative model ensures a cohesive vision and efficient execution for every project.
Boutique Agility
Independent ad making, cutting agency overhead for faster, more focused, and cost-effective results.
Handpicked Talent
Assembling an elite, project-tailored crew of top directors, cinematographers, and technical specialists.
Turnkey Delivery
Complete ownership from storyboarding and copywriting to casting, multi-camera production, and post-production.
Our Streamlined Production Workflow
Why Storytelling Matters: The Script Advantage
Hook-Driven Writing
Hooks designed to retain audience attention within the first 3 seconds of digital play.
Emotional & Cultural Resonance
Native scriptwriting tailored for regional and pan-Indian audience sensibilities.
Seamless Technical Alignment
Scripts written with production feasibility, camera angles, and VFX integration in mind from Day 1.
Script-to-Screen: Complete End-to-End Execution
From Concept to Final Master — Zero Creative Dilution
Creative Strategy & Writing
- Scriptwriting
- Treatment Notes
- Storyboarding
- Core Narrative Angle
Pre-Production & Prep
- Casting (Talent Scouting)
- Location Recce
- Technical Recce
- Moodboards & Styling
Production & Principal Photography
- Multi-Camera Rigs (ARRI/RED)
- Directorial Leadership
- Cinema Lighting Setup
Post-Production & Delivery
- DaVinci Color Grading
- Audio Mastering
- VO
- Cut Adaptations (TVC, Reels, Digital Ads)
Single-Point Creative Control Ensures Your Brand Vision Stays Intact at Every Stage.
Directorial Collaborators & Narrative Talent
Our network extends to highly skilled directors and writers, bringing diverse expertise and fresh perspectives to every project. This collaborative approach ensures exceptional creative output and innovative storytelling.
Edwin Quadros
Commercial & Digital Ad Film Director
Specializing in compelling visuals for brands across various digital platforms.
Jagat Bhushan Singh
Writer/Director, Narrative Screenwriter
A creative force crafting engaging narratives and contributing to captivating screenplays.
Rao Devender Singh
Television & Ad Film Director
Expert in directing high-quality content for television and impactful advertising campaigns.
Industry-Leading Cinematographers (DOPs)
Scalable Production Packages
BEHIND THE SCENES
A look into our actual on-set filmmaking across sets, equipment, lighting rigs, actors, and directors. Click any image to view in high resolution.
STORIES THAT SELL.
EXECUTION THAT SCALES.
Ashish Asthana | Ad Maker & Creative Director
Backed by an Elite Crew of Veteran Directors, DOPs, & Storytellers
Direct Access
No middle management. No inflated agency fees.
National Track Record
Over 18 years of direct experience behind major campaigns for Bank of Baroda, TATA Mutual Fund, RuPay, and Motilal Oswal.
